About Dista
Dista is a cross-border D2C tech startup that empowers Indian brands to go global with cutting-edge solutions in payments, web, compliance, and marketing tech. Founded in 2020 by industry experts from diverse backgrounds, Dista is the premier online marketplace for authentic Indian products in the USA, UK, Canada, and beyond
Our mission is to be the backbone for Indian D2C brands, helping them navigate global customs, payments, and regulations. Headquartered in Hyderabad, we also operate from Delhi and Bangalore, driving Indian brands onto the global stage
Role Overview
Distacart is seeking a dynamic Social Media Manager/Strategist to lead our digital presence and craft viral, high-impact content that resonates with global audiences. This role demands a creative thinker with a deep understanding of what clicks, a keen sense of trends, and the ability to foster engagement across platforms like TikTok, X.com (formerly Twitter), Threads, Bluesky, and podcast platforms like Spotify. If you thrive on creating culturally rich, energetic, and interactive content that goes viral, this is your opportunity to make a mark
Key Responsibilities
Strategy Development
Develop and implement innovative social media marketing strategies to enhance brand visibility, drive engagement, and achieve virality across platforms, including LinkedIn, Facebook, Instagram, X.com, Threads, Bluesky, and more
Tailor strategies to resonate with culturally diverse global audiences while maintaining Distacart’s core values and brand voice
Content Creation and Management
Craft scroll-stopping, shareable, and culturally relevant content (text, visuals, and videos) with strong viral potential
Manage a detailed content calendar to ensure consistent posting aligned with campaigns, product launches, and business goals. Develop engaging, short-form video content for TikTok, Instagram Reels, and Threads,leveraging current trends and challenges
Audience Analysis and Engagement
Leverage analytics tools to decode audience preferences, predict trends, and identify viral opportunities
Engage actively with online communities by responding to comments, direct messages, and inquiries in a professional and relatable manner
Foster relationships with influencers and collaborators to amplify campaigns and drive authentic interactions. Podcast and Emerging Platform Strategy
Build and execute content strategies for podcast platforms like Spotify to integrate podcast snippets and drive multi-channel engagement
Stay ahead of the curve by identifying and capitalizing on emerging platforms such as Threads and Bluesky
Analytics and Optimization
Track and measure the performance of campaigns, reporting on metrics like reach, engagement, and ROI
Use data-driven insights to refine content and optimize future campaigns for maximum impact and virality
Crisis and Reputation Management
Monitor social platforms in real time, handle any crises professionally, and safeguard the brand’s reputation while turning challenges into engagement opportunities
Qualifications
Educational Background
Bachelor’s degree in Marketing, Communications, or a related field. Experience 4–5 years of proven experience in social media strategy and management, preferably in the e-commerce or B2C sector
Skills
Expertise in creating viral content and building engaging campaigns across platforms like TikTok, Instagram, X.com, Threads, and podcast channels
Strong understanding of what makes content click and go viral
Excellent writing, editing, and visual storytelling skills
Proficiency in social media tools (Canva, Buffer, or equivalent) and analytics platforms
Ability to work collaboratively with diverse teams and adapt to fast-paced environments
Technical Proficiency
Familiarity with video editing tools and platform-specific content guidelines
Knowledge of SEO and digital advertising strategies is a plus
Why Join Distacart?
Be at the forefront of global D2C innovation
Join a fast-growing startup with international reach
Collaborate with industry leaders and top-tier brands
Thrive in a dynamic, creative, and data-driven culture