About Dista
Dista is a cross-border D2C tech startup that empowers Indian brands to go global with cutting-edge solutions in payments, web, compliance, and marketing tech. Founded in 2020 by industry experts from diverse backgrounds, Dista is the premier online marketplace for authentic Indian products in the USA, UK, Canada, and beyond.
Our mission is to be the backbone for Indian D2C brands, helping them navigate global customs, payments, and regulations. Headquartered in Hyderabad, we also operate from Delhi and Bangalore, driving Indian brands onto the global stage
Role Overview
Distacart is seeking a Lead Content Marketing Manager to lead our content strategy and creat compelling, culturally rich narratives that resonate with global audiences. This role will be having direct reports and will be required to actively manage them for optimal business results. This requires a creative storyteller with a deep understanding of content marketing, SEO, and the ability to craft engaging content across various platforms. If you’re passionate about creating content that drives brand awareness, engages diverse audiences, and supports business growth, this is your opportunity to make a mark at Distacart.
Key Responsibilities
Content Strategy Development
Develop and execute a comprehensive content marketing strategy aligned with Distacart’s brand voice, business goals, and target audience
Identify key content themes and topics that resonate with culturally diverse global audiences while maintaining Distacart’s core values
Collaborate with cross-functional teams to ensure content supports product launches, campaigns, and marketing initiatives
Content Creation and Management
Oversee the creation of high-quality, engaging content across various formats, including blog posts, social media content, email newsletters, website copy, and more
Manage a content calendar to ensure consistent publishing and alignment with marketing campaigns and business objectives
Craft culturally relevant and shareable content that drives engagement and builds brand loyalty
SEO and Content Optimization
Conduct keyword research and optimize content for search engines to improve organic visibility and drive traffic
Stay up-to-date on SEO best practices and implement strategies to enhance content performance
Analyze content performance metrics and use data-driven insights to refine and optimize future content
Analytics and Reporting
Track and measure the performance of content campaigns, reporting on metrics like reach, engagement, and conversion rates
Use analytics tools to decode audience preferences, predict trends, and identify content opportunities
Provide regular reports and insights to stakeholders to demonstrate the impact of content marketing efforts
Team Collaboration and Leadership
Lead and mentor a team of content creators, providing guidance and feedback to ensure high-quality output
Collaborate with design, social media, and marketing teams to create cohesive and impactful campaigns
Stay ahead of industry trends and best practices in content marketing, sharing insights with the team to drive innovation
Qualifications
Educational Background
Bachelor’s or Master’s degree in Marketing, Journalism, Communications, English, or a related field
Experience
6-10 years of proven experience in content marketing, preferably in the e-commerce or B2C sector
Compelling candidates that show a good grasp and depth of skills in other industries and B2B will also be considered
Experience creating engaging content and developing content strategies that drive business results
Skills
Exceptional writing, editing, and storytelling skills with a passion for creating engaging content
Strong understanding of SEO principles and content optimization techniques
Proficiency in content management systems (CMS) and social media platforms
Familiarity with analytics tools (Google Analytics, SEMrush, etc.) and the ability to interpret data to drive decisions
Ability to work collaboratively with diverse teams and adapt to fast-paced environments
Technical Proficiency
Knowledge of video editing tools and platform-specific content guidelines is a plus
Familiarity with digital advertising strategies and tools is an advantage
Why Join Distacart?
Be at the forefront of global D2C innovation
Join a fast-growing startup with international reach
Collaborate with industry leaders and top-tier brands
Thrive in a dynamic, creative, and data-driven culture